Amps

 

SELMER ADVERTISING IN "BEAT INSTRUMENTAL" MAGAZINE

 

Beatles on the cover of "Beat Instrumental" - July 1966

Beat Instrumental was THE magazine in the UK during the 1960's and 70's for news of the current bands. It was, of course, used by all the major UK equipment manufacturers to advertise their wares, and Selmer was no exception. Throughout their years of manufacturing band amplification, Selmer produced many press advertisements, some of which are funny, some informative, but all of which seem rather quaint somehow when compared to present-day advertising techniques.

Thanks are due to Bob Pickles, Cheshire, England from who's magazine collection the following scans have been obtained:

Click on Thumbnail for Larger Image

Date of Publication in Beat Instrumental

   

SEPTEMBER 1966

   

DECEMBER 1965

   

NOVEMBER 1966

   

MARCH 1967

   

SEPTEMBER 1967

   

OCTOBER 1967

   

DECEMBER 1967

   

FEBRUARY 1968

   
   

JUNE 1968

   

AUGUST 1968

   

OCTOBER 1968

   

NOVEMBER 1968

   

APRIL 1969

   

SEPTEMBER 1976

 


 

c1964 Selmer Illuminated Wall Plaque Advertisement; as supplied to UK Music Retail Stores - Courtesy of Music Ground, Leeds, England.

 


 

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